Nice deal from Harbor Freight.

In Austin we have a Harbor Freight store.  It's a great place to pick up cheap Chinese tools.  I just got this interesting ad from them for a welding helmet.  They sell this helmet all the time and in fact I bought one about a year ago but I have never seen the prices used in this ad before.

They claim the normal price is $99.99.  If you subtract $44 from that then the saving is $55.99.  Why would they say "over $55" when they could say "almost $56?".  Also, when does anyone ever price something in even dollar amounts?  Why not $43.99 like they usually do?

In this ad, 55 is positioned atop 44.  Conservatism is winning out over liberalism.  It goes much deeper than this but nobody wants to hear the full story just yet.  Perhaps in good time as they reveal more and more to us.  This, however, is not a coincidence IMO.  Laugh and roll eyes now, understand later...