I call it propaganda. Some clever spinmeister probably calls it “digital virtual confidence”. That was Italy. Given the higher level of tech in the US I wonder how much CGI fakery is being employed in order to make football stadiums appear full at a time when tickets can run into the hundreds of dollars… Don’t think we are above this sort of thing. Nothing is beyond our “appearance is everything” economy. If caught, the con men will probably just call it “clever marketing” and act like there is nothing shady about it hoping that people don’t object.