Let's bond - more signs of conservatism

I was in a bar between flights back from the Bahamas today and I was struck by a new commercial (new to me for sure since I don't watch commercials as a rule) where a mom wasn't buying something expensive or laying out on an expensive beach covered in expensive jewelry or shown working in an go-go executive job or any of the other images that corporatism has been herding people into.  Instead, this one was by Elmer's glue and it showed mom and daughter creating crafts and projects with the main theme being that doing stuff together, simple, inexpensive things, is really good for the parent and the child alike.  You know, like we used to do before go-go money became the end all be all rat race with a side dose of video games and cell phones.

Here is the web site which shows the ad theme.  Of course I don't care about Elmer's glue in the slightest but I think we are going to be seeing more of this theme: stay home from work, mom, because you just aren't getting ahead by being a second parent working and the children are paying the price.  I think that we will see more stay at home moms, more women getting their MRS. degree than their MBA and a return to a focus on the family and family values.

It's not that the corporations are changing their ways, they are simply adapting to the new reality of an increase in herd conservatism.  They sense it even though they might not understand it.  It is driving their actions and decisions.  As they make decisions and the feedback to them is positive, it encourages more of the same.

When the go-go stock market begins to plunge and has trouble getting up then you will know what is the real driver: liberal debt driven consumerism will be on the decline along with ridiculous levels of corporate profits for high end vacations (bye bye Disney), high end watches and jewelry and other overpriced feel-good trinkets which have been foisted off on the people as having value when in fact their value is questionable.