Ad based revenue model is slowly dying.

I predicted long ago that ad based revenue model was going to die off when the global debt ponzi (GDP) went into the collapse stage.  The reasons I gave were clear: debt is liberal and the collapse of the GDP is thus related to the collapse of liberalism in the herd.  The pendulum has swung too far left and it's become counter productive and the herd feels it now.  So the swing right will continue (until it too goes too damned far 50 years hence).  Since liberals tend to love free stuff even if it has ads whereas conservatives like me would prefer to pay for content and simply receive less of it but with no ads, the trend towards conservatism would be a trend to think more like me.

Today, NY post reports that financial news site Quartz is leaving the ad revenue model behind.

"Financial news site Quartz is laying off 80 people and shutting its physical offices in London, San Francisco, Hong Kong and Washington DC in response to the coronavirus advertising collapse that has forced dramatic cutbacks across a slew of publications.
CEO Zach Seward broke the news to employees Thursday, saying the eight-year-old company, which posted its first ever profit in 2017, would embark on a new strategy that emphasized paid subscriptions over advertising revenue. Seward said that the company had 17,680 paid subscribers at the end of April."

So now they will keep their most conservative writers and they will live within their means and they will stop chasing ad revenue model income.  Anyone who can think ahead even just a little bit should thus realize that Google's days as a market king are numbered.  Google is all about ads.  It's where all of their revenue comes from.