Conservative programming in Texas

I saw this billboard today while driving on a major highway in Austin.  I've never seen this kind of noncommercial, apparently nongovernmental billboard in TX before so naturally it caught my attention.
It seems this is sponsored by "The foundation for a better life" whose wiki says that it was "Founded in 2000 with a $700 million endowment from Philip Anschutz, a member of the Evangelical Presbyterian Church (United States)... The organization launched its first campaign on November 9, 2001.... The foundation creates public service campaigns to communicate its values, such as honesty, caring, optimism, hard work, and helping others....The Foundation neither solicits nor accepts monetary donations from the public. It is not officially affiliated with any religion, instead hoping that "the values we share transcend any particular religion or nationality". 

Folks, this is what conservative messaging (OK call it propaganda if you like) looks like.   This is being seen now because it is resonating with the herd.  Nobody puts out messaging that is in total conflict, that is a waste of time and money.  The pendulum is swinging right.